Fitness operator · Hungary · 2 systems
Avena Fitness
The member list became a repeatable revenue channel.
In short
Daily publishing keeps attention alive. Segmented campaigns bring lapsed members back at the moment the offer is relevant to them. The first campaign was live within three weeks.
- REACH
- EXPAND
- Stack: Self-hosted campaign engine, Microsoft 365, Facebook, Instagram
- 44,000
- social views generated during 2026
- 30%
- more revenue in the months a campaign runs, client-reported
From attention to return
Operating flow01
Bottleneck
- Marketing output tracked staff capacity, so the social accounts went quiet exactly when the gym was busiest.
- Former members had no consistent reason to come back, and that lapsed revenue sat untouched.
02
Solution
- Customer spreadsheets became a live email database that sends personalised seasonal offers from the client's own Microsoft environment.
- Former members are segmented by length of absence and training preference. The win-back offer goes to the owner for approval before launch and is sent in controlled waves.
- Content creation, scheduling and publishing across Facebook and Instagram now run without anyone opening a calendar.
03
Result
- Hundreds of former members reactivated.
- 44,000 social views across 2026, and 30% more revenue in the months a campaign runs. Kickoff to first send took three weeks.
avenafitness.hu
“Flowstart implemented a customer activation campaign in 3 weeks, which significantly increased gym attendance.”